Selling a car shouldn't feel like losing an argument.

The private sale is exhausting and the trade-in is expensive. Both problems come from the same place: you negotiate alone, against someone who does this every day, with no idea what the car is actually worth to them.

An auction inverts that. When dealers can see each other bidding, the pressure moves off the seller and onto the buyers. You stop guessing whether you left money on the table, because you watched the last dealer stop bidding.

That's the whole product. Everything else is logistics we handle so you don't have to.

Carla is built in Canada, for Canadian sellers and licensed Canadian dealers — with Interac payouts, CARFAX history, TransUnion identity checks, and Canadian Black Book valuation data underneath.